Great Toyota rEVolution

For this project, I was assigned to create a multimedia campaign for Toyota's new Electric Vehicle, the Toyota bZ4X. I served as Creative Director on the project for my Capstone, and we eventually came up with the campaign strategy and name, "The Great Toyota rEVolution". This campaign was inspired by Americana and road trip culture, inspiring drivers to take their bZ4X's across the country. It was also designed to dispel consumers' worries about the battery life and charging capabilities of Electric Vehicles.