Pampers Spec Campaign

For this campaign, I again wrote 3 spec ads. These pampers ads were designed with counterculture in mind. Most of the time, you see diaper ads with traditional, happy families. But these were written with someone else in mind: the kinds of people you don't typically see in TV ads. For the families that are different with kids that are different. That's what inspired the tagline: "All kids are special. Some are just unique".